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Much has been said about the need for companies to focus more on their corporate social responsibility. However, when it comes to taking action, most companies put off making that last leap. When we think of corporate social responsibility, the first thing that comes to mind is helping those in need or doing something for society as a whole rather than focusing solely on maximising profits. In other words, it is about going beyond profits and thinking about how your company can help others, while preserving the environment and acting ethically towards its employees and suppliers.
In an increasingly volatile world, there has never been a greater need for companies to position themselves and demonstrate that they have their customers’ interests at heart. With the rise of social media and word-of-mouth review sites, consumers are more aware than ever of brands’ socially responsible practices.
In this spirit, we invite interested companies to partner with us to support our mission as we launch a new wave of activities aimed at inspiring people to do good and be their best. If you share our vision, read on to find out how you can get involved.
Hatua Distintive Hallmark
It is important to promote your company’s Corporate Social Responsibility (CSR) efforts to reinforce your brand image and build trust with customers. It is not enough to create a CSR strategy and integrate it into business processes; you need to do something tangible that demonstrates your commitment to your values, ethics or principles.
The companies that collaborate with Hatua, obtain the distinctive seal of Conscious Company, this seal establishes standards to name brands that are socially responsible.
In addition, this social impact label is an excellent communication tool to showcase the values the company stands for, what it does and how its operations positively affect society.
